Anita Lin

Product Marketing Manager at Lexar

Anita Lin has a diverse background in marketing and product management. Anita began their career at Johnson & Johnson as a Marketing Assistant from November 2007 to June 2008. Anita then worked as a Product Marketing Specialist at Falken International Inc. from March 2010 to March 2012, where they successfully managed product strategies and executed marketing campaigns. Anita then joined Nestlé as a Marketing Specialist from June 2012 to May 2013.

In 2014, Anita took on two roles simultaneously. Anita worked as a Global Strategic Marketing MBA Intern at Kingston Technology, HyperX, where they gained valuable experience in strategic marketing. Anita also served as an MBA Consultant at the Centre for Maternal and Newborn Health, Liverpool School of Tropical Medicine, where they provided consulting services.

From January 2016 to March 2018, Anita worked as a Marketing Communications and Campaign Manager at MA Labs, where they developed and executed marketing plans and drove integrated marketing campaigns. During their time there, they successfully launched an email signup campaign and achieved significant growth in newsletter subscribers.

Most recently, Anita worked at Lexar as a Product Marketing Manager from March 2018 onwards. In this role, they were responsible for developing go-to-market strategies, managing product life cycles, and conducting market research. Anita also communicated with regional PMMs, sales teams, and customers to build strong relationships.

Overall, Anita Lin has a strong background in marketing and product management, with experience in developing strategies, executing campaigns, and delivering results.

Anita Lin holds a Master of Business Administration (MBA) degree from UCLA Anderson School of Management. Anita also obtained a Bachelor's degree in Business Administration and Technology Management from National Taiwan University. Additionally, Anita has completed certifications such as Google AdWords Essential Training from Lynda.com in 2017 and Email Marketing Certification from HubSpot Academy in July 2017. There is no information available regarding their education history or degree from Waseda University.

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Timeline

  • Product Marketing Manager

    March, 2018 - present

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