James van de Merbel

James van de Merbel serves as the Chief Digital Transformation Officer at Lexence N.V., where responsibilities include driving digital innovation and transforming business models. In addition, James authors "The Management Book For Digital Transformation," focusing on collaborative product and service development in the context of modern business processes. As a member of the Advisory Committee at Rotterdam University of Applied Sciences, James aligns academic programs with the labor market needs, emphasizing data utilization and digital innovation. Previous roles include Chief Information Officer at BAM International bv and Information Manager at BAM Bouw en Techniek, where strategic global digital initiatives were implemented. James holds various educational qualifications from institutions such as Nyenrode Business University and Vrije Universiteit Amsterdam, specializing in Risk and Compliance, Business and IT Management, and Business Information Technology.