Craig Horne

Craig Horne, MBA has a diverse work experience spanning over two decades. Craig is currently serving as the Director, Go To Market at LexisNexis Canada Inc. In this role, they are responsible for leading the go-to-market strategies of the company.

In 2018, Craig worked as the Managing Director at Strategem Consulting (Canada). Here, they led a marketing consultancy focused on helping technology companies develop effective marketing strategies, with a customer-centric approach. Craig was responsible for developing and executing the business and marketing plans, as well as delivering project requirements and ensuring client satisfaction.

Prior to that, Craig worked at IBM for several years in various marketing roles. Craig served as a Marketing Manager for IBM Watson Marketing (Americas), where they led the creation of the North American Marketing Business Plan and developed a management system to track marketing spend and improve sales and marketing collaboration. Craig also served as a Marketing Leader for Mobile Enterprise (Americas) at IBM, where they drove awareness and interest in IBM's mobile offerings through cross-functional sales and marketing teams.

Earlier in their career, Craig worked as a Market Segment Manager for Software at IBM Canada, managing marketing efforts for multiple software segments. Craig also worked as a Team Lead & Senior Market Analyst, providing market-based insights to support IBM Canada's business leaders.

Overall, Craig Horne's work experience demonstrates their expertise in go-to-market strategies, marketing management, sales enablement, and building strong client relationships.

Craig Horne, MBA, has a Bachelor of Commerce degree in Marketing and Human Resource Management from Carleton University, which they obtained from 1991 to 1995. Craig also holds an MBA with a specialization in Marketing and Strategic Planning from Heriot-Watt University, which they completed from 2000 to 2004. Additionally, Craig has obtained certifications in Marketing Cloud Basics and Marketing Cloud Studios & Builders from Trailhead by Salesforce in 2019. In 2017, they earned certifications in Google Analytics from Google and Inbound Marketing from HubSpot Academy.