Mariana Mesquita Felix de Carvalho

Mariana Mesquita Felix de Carvalho is a marketing professional with extensive experience in B2B marketing and digital strategies across various companies. Currently serving as a Marketing Executive for LATAM at LexisNexis since May 2023, Mariana leads the development of marketing plans focused on lead acquisition, nurturing, and customer retention, while also contributing to digital marketing initiatives. Previous roles include Martech Automation Specialist at Gympass, where Mariana managed the Salesforce Marketing Cloud, and Senior Digital Marketing Analyst at Marketdata, focusing on CRM projects. Mariana's early career features significant positions at Axis Communications, including Operations Marketing Coordinator and Inside Sales, and a foundation in customer service and business development at Itaú Unibanco. Mariana is currently pursuing a degree in Marketing at FGV.