Mara Panizza

Mara Panizza is a seasoned professional in product strategy and marketing, currently serving as Senior Manager, Product Strategy and Marketing at Lexus Europe since July 2022. Previously, Mara held the position of Senior Manager, Product Planning & Marketing at Lexus Australia from July 2019 to July 2022, overseeing brand communications, advertising, retail, digital, social media, CRM, and new mobility initiatives. Prior experience includes roles as Global Brand Marketing and Communication Manager at Lexus International and various managerial positions at Toyota Motor Corporation Australia, focusing on sponsorship, event management, customer satisfaction, and product strategy. Mara's career began at Pirelli Tyres as Pricing and Product Manager and includes experience as a Research Analyst at International Data Corporation. Educational background features a Master’s Degree in Economics from Università Bocconi and an exchange program at University of Cologne.