Lexus Europe
Mara Panizza is a seasoned professional in product strategy and marketing, currently serving as Senior Manager, Product Strategy and Marketing at Lexus Europe since July 2022. Previously, Mara held the position of Senior Manager, Product Planning & Marketing at Lexus Australia from July 2019 to July 2022, overseeing brand communications, advertising, retail, digital, social media, CRM, and new mobility initiatives. Prior experience includes roles as Global Brand Marketing and Communication Manager at Lexus International and various managerial positions at Toyota Motor Corporation Australia, focusing on sponsorship, event management, customer satisfaction, and product strategy. Mara's career began at Pirelli Tyres as Pricing and Product Manager and includes experience as a Research Analyst at International Data Corporation. Educational background features a Master’s Degree in Economics from Università Bocconi and an exchange program at University of Cologne.
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Lexus Europe
Launched in 1989, Lexus is a global luxury lifestyle brand offering a full range of premium vehicles, including the LS, ES and IS sedans, the CT hatchback, the LC and RC coupes, and the NX, RX, GS and LX SUVs. Renowned for brave design, outstanding craftsmanship and sophisticated technology, Lexus has consistently delivered a unique level of personalised service, aiming to create amazing experiences for its customers. Having already sold more than 1.3 million self-charging hybrid vehicles worldwide, Lexus leads the electrification trend in the premium market. In Europe, Lexus delivered 76,188 vehicles in 2018, marking its 5th consecutive year of sales growth in the region. The brand aims at 100,000 units sales in 2020, following the introduction of two new core models, the UX compact crossover and the ES executive sedan. Globally, Lexus delivered about 700,000 vehicles in 2018 and is the 4th-largest luxury vehicle producer worldwide.