Bob Horwitz

Bob Horwitz is a Master Certified Sales Executive at Lexus of Wayzata, focusing on enhancing the sales process through effective customer engagement since February 2019. In addition, Bob serves as the President and Consultant at BH Brand Consulting, specializing in retail merchandising and consumer brand development since 2017. With extensive experience in brand management, Bob previously founded and led Idea Workshop, a promotional marketing company from 1996 to 2017, and held executive roles at Munsingwear, Inc. and Miller's Outpost, where significant growth in merchandising and private label development was achieved. Bob holds a BSBA in Marketing and Business Administration from the University of Denver's Daniels College of Business.