Fen Li

Fen Li is a seasoned professional in business analytics with significant experience in media and entertainment. Currently serving as a Senior Analyst at LG Ad Solutions since August 2022, Fen Li previously held the position of Team Lead and Senior Analyst for Business Analytics at ZypMedia, Inc. from July 2018 to December 2019. In this role, responsibilities included managing a team of analysts for various advertising campaigns and collaborating with engineering teams to enhance programmatic platforms. Earlier experience encompassed managing high-profile campaigns for major clients, optimizing ad performance through strategic selection of media and audience targeting. Fen Li holds a Master’s Degree in Electrical, Electronic and Communications Engineering Technology from Shanghai Jiao Tong University and a Bachelor’s Degree in the same field from Zhejiang University.