Harrison Choi

Harrison Choi serves as the Key Account Manager at LG Innotek since March 2024, bringing extensive experience from a 19-year tenure at LG Electronics where roles included Senior Business Development Manager and Senior Manager of TV Product Planning. Responsibilities encompassed devising marketing strategies and monitoring market trends in the Korean TV market, spearheading smart set-top box business development in Europe, and overseeing AV product planning and quality assurance for home theater systems. Notable achievements include leading projects that resulted in premium branding strategies and innovative products, such as the world’s first 3D sound home theater, which received a 2011 CES Innovations Honoree Award. Prior roles also included a managerial position at LG NOVA and leading initiatives at LG Electronics North America.