Charlotte Arsenault

Charlotte Arsenault is a highly experienced lead strategist currently at lg2 since January 2021, contributing significantly to strategic tool development and internal processes, overseeing communication and design pitches for diverse clients such as Beneva and Loto-Québec. Prior positions include strategist roles at CARTIER, where Charlotte led campaign planning and developed comprehensive strategies for major clients like Fonds de Solidarité FTQ and Sports Experts, and at SID LEE, managing campaign strategies and brand identity for notable brands such as Vidéotron and Cirque du Soleil. Charlotte's career also encompasses experience at TAXI, where responsibilities included both strategic and content roles, and earlier positions involving community management and event direction. Educational credentials include a Bachelor's degree in Communication Marketing from UQAM and a DEC in Communication and Media from Collège de Rosemont.