Brandon Chen

Product Director Of Sports Life at Li Ning Co Ltd

Brandon Chen has extensive experience in the sports industry, currently serving as the Product Director of Sports Life at Li-Ning (China) Sports Goods Co. Ltd since August 2017. Previously, Brandon held the position of General Manager at BNS Sports Technology from June 2015 to July 2017 and was the Product Marketing Director of ANTA Basketball Business Unit at ANTA Sports Products Limited from October 2013 to May 2015, where responsibilities included leading the product department and overseeing the planning, development, and design teams for Footwear and Apparel. Brandon holds a Master of Business Administration from Drexel University's LeBow College of Business.

Location

Beijing, China

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Li Ning Co Ltd

Li Ning Company Limited is principally engaged in brand development, design, manufacture and sale of sport-related footwear, apparel, equipment and accessories in the People's Republic of China (the PRC). The Company is also engaged in the manufacture, development, marketing, distribution and sales of sports products under several other brands, including Double Happiness (table tennis), AIGLE (outdoor sports) and Lotto (sports fashion). Through its subsidiaries, the Company is also engaged in the provision of information technology service.


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Headquarters

Beijing, China

Employees

1,001-5,000

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