Liberated Brands
Craig Naylon is a seasoned IT professional with extensive experience in business analysis and management within diverse industries. Currently serving as a Sr. IT Business Analyst at Liberated Brands since February 2022, Craig has previously held key positions at Syntax as a Principal Consultant for JDE Managed Services and at GBG Sports and Lifestyle as a Sr. Manager of IT. Notable roles include Sr. Applications Analyst at Spyder Active Sports, where responsibilities included supporting integrated technical systems and managing JD Edwards for a global user base. Additional experience encompasses business analysis and project management in various organizations, demonstrating proficiency in data analysis, financial modeling, system efficiency enhancement, and contract negotiation. Craig Naylon holds a Bachelor of Science in Computer Information Systems from Eastern Illinois University.
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Liberated Brands
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Liberated Brands is a global leader in the sport, outdoor, and lifestyle apparel industry, boasting a 30-year history of connecting with consumers through a relentless focus on brand cultivation, sports marketing, and immersive storytelling. Their products are sold in more than 100 countries through select department and specialty stores, in over 400 of their company-owned and operated retail stores, and select online stores, including 48 company-owned websites. Their mission is to leverage the company’s deep-rooted expertise in trend forecasting and brand development within the ever-evolving outdoor and lifestyle sectors to attract loyal customers worldwide. Based in Costa Mesa, California, they operate regional headquarters in North America, Europe, Japan, and Australia. Their portfolio of brands includes Volcom, Billabong, Quiksilver, Spyder, RVCA, Roxy, Honolua, and Captain Fin.