Joanesca MacHado

Joanesca Machado is an experienced marketing professional currently serving as the Director of Marketing at Licious since May 2024. Previously, Joanesca held the position of Associate Vice President, Marketing & Communications at Loco from October 2021 to April 2024, leading the marketing and communications team and overseeing strategic initiatives across various marketing domains. Joanesca's background includes roles such as Director of Marketing & Communications at Pocket Aces, where responsibilities included managing brand and content marketing and optimizing performance marketing campaigns. Earlier career highlights include serving as Assistant Manager in Marketing at Red Chillies Entertainment, carrying out strategic partnerships, and conducting media planning for film promotions. Joanesca also worked as a Junior Consultant at Spot On Film Marketing Consultants, contributing to diverse film projects across different Indian cinema segments. Academic qualifications include a Master of Commerce in Marketing from the University of Mumbai and a Bachelor of Management Studies from H.R. College of Commerce and Economics, along with ongoing education at GrowthX®.