Pratik Vaja

Pratik Vaja is an accomplished marketing professional with extensive experience in leading marketing strategies across various industries. Currently serving as AVP - Head of Marketing at Licious since July 2025, Pratik previously held the position of Head of Marketing and CRM at More Retail Private Limited, where strategic planning and execution of a INR 120 Cr+ marketing budget contributed to significant brand growth and revenue. With a strong background at ITC Limited, Pratik managed multiple brand portfolios, notably as Senior Brand Manager for the YiPPee! Noodles and Pasta brand, overseeing integrated marketing efforts that enhanced business growth. Pratik's career began with a Management Trainee role at ITC, and academic credentials include an MBA in Marketing from Jamnalal Bajaj Institute of Management Studies and a B.Sc. in Computer Science from Mithibai College.