Daniela Calandra

Daniela Calandra is a seasoned marketing and training professional with extensive experience in the beauty and retail sectors. Currently serving as the Marketing Coordinator at Lidherma since November 2019, Daniela leads innovative campaigns, oversees marketing strategies for professional channels, and manages brand presence at industry events. Previously, Daniela held the position of Trade Marketing Analyst at BGH S.A., where responsibilities included retail negotiations and point-of-sale strategies. Daniela also has a strong background in education, having served as a university assistant professor at the Universidad de Palermo, and has developed educational content for various training programs. Daniela's academic qualifications include degrees in cosmetology, digital marketing, art history, web writing, and fashion production.