Carlos González-Vilardell

Carlos González-Vilardell is an accomplished executive with extensive experience in the retail sector, particularly with Lidl across Europe. Serving as Chief Commercial Officer and Executive Board Member for Lidl España from October 2015 to December 2021, Carlos led various aspects of commercial strategy, category management, and customer insights. Additionally, roles at Lidl include Senior Director of Customer Marketing and Promotions and Senior Director of Corporate Affairs and Digital Strategy, focusing on omnichannel strategies and eCommerce. From January 2022 to December 2023, Carlos held similar executive leadership positions in Lidl Ireland. Carlos's career began in Lidl Digital, where leadership in e-grocery services and development programs showcased a commitment to digital transformation. Educational qualifications include a PDD from IESE Business School and a digital diploma from ISDI.