Ioanna Maria Lefa is a skilled social media specialist with extensive experience in digital marketing. Currently serving at Lidl Hellas since June 2022, Ioanna oversees content creation and management for social media platforms across Greece and Cyprus, optimizing campaign results and collaborating with internal stakeholders. Previously, Ioanna worked as an SEO specialist at vita4you, managing blog content and enhancing website rankings through strategic SEO practices. Ioanna's career also includes freelance social media consulting, customer service, and radio production roles. Educational qualifications include a Master of Science in Digital and Social Media Marketing from the University of East London, a Professional Diploma in Digital & Social Media from Knowcrunch, and a Bachelor's degree in Journalism and Mass Media Communication from Aristotle University of Thessaloniki.
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