Isabel Rocha currently serves as Marketing Manager at Lidl Portugal, overseeing media, trade marketing, and events and sponsorships since January 2019. Prior to this, Isabel held various senior marketing roles, including Shopper Marketing Manager and Channel Trade Marketing Manager at Central de Cervejas e Bebidas, where strategic solutions for product visibility and brand activations at point of sale were developed. Isabel has also worked as a Category Manager at Sonae MC, a Senior Brand Manager at Delta Cafés and Pernod Ricard Portugal, and as a Brand Manager at PrimeDrinks. Isabel's educational background includes a Bachelor's degree in Communications with a specialization in Marketing and Advertising from Universidade Nova de Lisboa and a Postgraduate degree in Marketing Management from ISEG. Additional qualifications encompass advanced courses in Excel, innovation strategies, and finance.
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