Malvy Souto

Malvy Souto is an accomplished digital marketing professional with extensive experience in SEO management across various industries. Currently serving as a Senior SEO Manager at Life Extension since September 2019, Malvy successfully led strategies that reclaimed 150,000 keywords and generated a 55% year-over-year traffic increase. Previously, at TradeStation, Malvy achieved a 7% year-over-year lift in lead capturing and oversaw a site redesign project. As a Digital Marketing Specialist at GlobeNet International Corp., Malvy optimized lead generation through SEO and developed B2B acquisition strategies. Starting in the field as an SEO Web Editor at the Cuban Institute of Radio and Television, Malvy managed a mobile-responsive site redesign that resulted in a 20% traffic increase. Malvy holds a Master’s degree in Communication and Media Studies and a Bachelor's degree in Science of Communication, with a minor in Journalism, both from the University of Havana.