Tom Dougherty

Senior Director Marketing Analytics at Life Extension

Tom Dougherty has a comprehensive work experience spanning several roles and industries. Tom most recently worked at Life Extension as the Senior Director of Marketing Analytics, where they were responsible for identifying and targeting the most profitable customers. Prior to that, Tom worked at Cinch Home Services as the Sr. Manager of Database Marketing and Customer Analytics, where they built and led the Customer Analytics function to grow the business. Tom also worked at Nielsen as a Client Manager and Strategist, providing data insights and recommendations to key accounts. Tom's expertise in data analytics and marketing extends to their previous roles at BB&T and the Miami Herald Media Company. Additionally, they served as the President and Vice President of the South Florida Interactive Marketing Association. Tom brings a wealth of experience and knowledge in marketing analytics to their roles.

Tom Dougherty's education history is as follows:

- In 2021, they attended Harvard Business School Executive Education and completed a program on Leadership Principles.

- From 2004 to 2007, they pursued a Master's degree in Management Information Systems (MIS) at Nova Southeastern University.

- In 2001 and 2002, they obtained a Master of Web Design degree from Florida International University, specializing in I-Net TCP/IP, web page design, and e-commerce business practices.

- Between 1998 and 2000, they studied Mapping Design and Analysis, Web Design, and Programming at Miami Dade College.

- Tom earned a Bachelor of Science (BS) degree in Psychology and Business from Florida State University from 1991 to 1993.

- From 1988 to 1990, they attended Broward College, where they completed an Associate of Arts degree in Liberal Arts.

- In 2022, they will attend Harvard Business School Executive Education once again to earn a degree in Organizational Leadership.

Additionally, they have obtained several certifications, including Competent Leader from Toastmasters International in 2006, MapInfo Professional from OPTIMUM in 2004, Microsoft Certified Architect: SQL Server (MCA) from Microsoft in 2003, SPSS Training from SPSS in 2002, Certified Internet Webmaster Designer from Certification Partners (CIW) in 2002, Certified Internet Web Professional Web Foundations Associate (CIW) from CIW Certification Council in 2001, i-Net+ Certification from CompTIA in 2001, and Mailpiece Quality Control Specialist from the United States Postal Service in 2000.

Links

Previous companies

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Timeline

  • Senior Director Marketing Analytics

    October, 2021 - present

  • Director Marketing Analytics

    November, 2016