FH

Fenne van Den Hoeven

Head Of Marketing at Life Fitness

Fenne van den Hoeven has extensive work experience in various roles and industries. Fenne has worked for Life Fitness since 2018, where they have held the positions of Head of Marketing, Brand Manager, and Business Development Manager. In these roles, they have been responsible for marketing activities, strategic positioning of brands, and creating new value propositions.

Prior to Life Fitness, Fenne worked as a Business Consultant for HDD Group and Les Mills International, where they advised fitness clubs on management, marketing, sales, and strategy. Fenne also worked as a Project/Crisis Manager and Club General Manager for SportCity, where they were involved in developing new group fitness concepts and improving sales productivity.

Additionally, Fenne has worked as a Physical Therapist for AFC Ajax, FysioFit Oosthuizen, Espria (Evean Groep), and as a Sales Executive for Vitalux. Fenne also has experience as a Dental Assistant at Tandartspraktijk Zonnenberg.

Overall, Fenne's work experience showcases their expertise in marketing, strategic positioning, business development, and management in the fitness and wellness industry.

Fenne van den Hoeven completed a Bachelor of Science (BSc) in BioMedical Science at Vrije Universiteit Amsterdam (VU Amsterdam) from 2005 to 2006. Fenne then pursued a Bachelor of Health in Physical Therapy at Amsterdam University of Applied Sciences from 2006 to 2011. In 2015, Fenne attended IMK Opleidingen for Organizational Leadership. In 2016, they completed Essentials of Motivation and Behaviour Change at LAPT. Fenne also obtained additional certifications in marketing, including "The Habits of Successful Marketers" and "B2B Marketing Foundations" from LinkedIn in 2022. Fenne also holds certifications from Les Mills as a BodyCombat and BodyPump instructor, and from the American Council on Exercise (ACE) in Personal Training. Fenne received pre-university education in Science & Health at CSG Willem de Zwijger from 1998 to 2005. Additionally, they received training in Sportmassage, Tapen en Bandageren (sports massage, taping, and bandaging) and Sportgezondheidsleer (sports health) from Nederlands Genootschap voor Sportmassage from 2007 to 2008.

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Previous companies

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Timeline

  • Head Of Marketing

    May, 2021 - present

  • Brand Manager

    November, 2019

  • Business Development Manager

    June, 2018

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