Pedro Goyn

Pedro Goyn has a diverse work experience spanning over three decades. Pedro started their career as a Senior Systems Analyst at Lloyds Bank in 1992 and later worked as a Sales Director at Infor Business. From 1996 to 2004, they served as the Business Unit Manager at Siemens Business Services, where they successfully started a new IT systems integration/ITO services unit and consolidated the Mercosul unit. In 2004, Pedro became the Country Manager at ETEK International Corporation, where they turned around a negative operation and renegotiated government open taxes. Pedro then joined First Data Corporation as the Country Manager in 2008 and was responsible for coordinating M&A with two local companies to form FD Brazil and obtaining long-term processing contracts with key banks. Pedro's next role was as the General Manager at TrueAccess, where they shifted the business focus to 50/50 public and enterprise and expanded local servers manufacturing and distribution. Pedro then worked as the Country Manager at Zebra Technologies, implementing a new channel program and winning a project for the Ministry of Health. Pedro's most recent role was as the Managing Director at Life Fitness, where they reshaped sales strategies and implemented warehouse and services depot.

Pedro Goyn graduated from Escola Politécnica da USP in 1992, earning a degree in Electrical Engineering. Pedro then pursued an extension program at FGV - Fundação Getulio Vargas in 2010, specializing in Management. In 1998, Pedro completed a Master's degree in Marketing at ESPM - Escola Superior de Propaganda e Marketing. Currently, in 2022, they are enrolled in an Executive MBA program at FIA Business School, with a focus on Finance, General, set to be completed in 2023.