Lorena Lucaciu is an experienced project manager currently leading EU projects at Life Is Hard - More Life since August 2025. Prior to this role, Lorena served as a Direct Sales Team Leader B2B at Vodafone from July 2024 to August 2025, and at Life Is Hard - Work Soft from January 2021 to July 2024, focusing on business services and communication products. With a strong background in direct sales, Lorena held various positions at Active Power Solutions from January 2015 to December 2020, including Direct Sales Team Leader and Key Account Sales Manager for strategic partners such as Telekom and Vodafone. Lorena's career began at British American Tobacco as a Brand Ambassador from June 2012 to December 2014. Lorena holds a Master's degree in Business, Management, Marketing, and Related Support Services, as well as a bachelor's degree in Public Relations, Advertising, and Applied Communication, both from the Technical University of Cluj Napoca.
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