Doug Walls

Doug Walls has a strong background in digital marketing and website strategy. Doug has held various leadership roles throughout their career, starting with their role as IT Manager at FreightCenter from May 2005 to January 2008. Doug then became the VP of Marketing and Technology at FreightCenter in January 2008 and remained in that position until June 2016. During their time at FreightCenter, they achieved significant revenue growth and increased customer registrations.

After FreightCenter, Doug Walls joined New York Life Insurance Company as the Corporate Vice President of Website Strategy from June 2016 to September 2019. In this role, they were responsible for direct-to-consumer eCommerce sales and lead generation, as well as overseeing marketing technology.

Following their position at New York Life Insurance Company, Doug Walls joined AmeriLife as the Vice President of Digital Marketing from September 2019 to February 2021. In this role, they led teams responsible for B2B2C and B2B omni-channel marketing and marketing technology. Doug also served as the product owner for digital engagement tools.

Doug Walls is currently working as the Director of Website Strategy and Digital Marketing at Life Line Screening, a role they took on in April 2021. In this position, they lead a team responsible for the omni-channel digital experience and customer acquisition. Doug has launched a new Content Management System and achieved an increase in average order value through A/B testing.

Overall, Doug Walls has consistently demonstrated their expertise in digital marketing, website strategy, and leadership throughout their career.

Doug Walls obtained a Bachelor's degree in Graphic Design from the University of South Florida, which they attended from 2003 to 2005. In addition, they have obtained the Google Ads Search Certification from Google in August 2022.