James Mishreki

James Mishreki is an accomplished entrepreneur and investor with extensive experience in launching and leading innovative companies. Currently serving as Founder and CEO of Life Supplies, James focuses on revolutionizing bathroom design and fragrances. As Founder and Chairman of Skin + Me, James spearheaded a personalized skincare brand and remains its largest shareholder. In addition to these roles, James has been an angel investor in over 20 startups since 2020, with a concentration on consumer-focused ventures. Previously, as Co-founder of Competitor Monitor, James played a key role in establishing a successful retail intelligence SaaS startup. James's entrepreneurial journey began with Bright Gravity, providing digital marketing services, and includes a notable period as a professional poker player, which contributes to their strategic approach in business. Educated at Durham School and Northumbria University, James holds a strong foundation in economics and business studies.