Iryna Yuzefovych

Iryna Yuzefovych is a BTL and brand management expert with extensive experience in promotional campaigns, sponsorships, and online events at lifecell Ukraine since January 2017. Responsibilities include project ownership, idea creation, planning, budgeting, contractor selection, execution control, and results analysis. Previously, Iryna served as a POSM On-Trade Manager at Anheuser-Busch InBev from July 2015 to January 2017, managing POSM projects and budgets for on-trade channels. Earlier experience includes a role as Key Account Specialist On Trade at Anheuser-Busch InBev Ukraine from October 2012 to July 2015, focusing on VIP client management and sales negotiation processes. Iryna holds a Master's degree in Finance and Financial Management Services from Kyiv National Economics University, completed between 2007 and 2012.