Lifelong Crush
Christina Yu is the current Partner and Chief Creative Officer at Lifelong Crush. Prior to this, Christina was the Director at Merchant. With a wealth of experience in the creative industry, Christina has held positions such as Managing Partner and Creative Director at Rethink, Executive Vice President and Creative Director at RED URBAN in DDB, and Vice President and Creative Director at Lowe Roche Advertising Inc. Their career started as an Art Director at TAXI Advertising and Design, eventually leading to roles like VP and Associate Creative Director at BBDO. Christina holds a degree in Communication Design from OCAD University.
Lifelong Crush
Lifelong Crush is a multi-disciplinary creative agency focused on heightening brand relevancy, impact and effectiveness through diverse work that harnesses a cultural beat. With a passion for results, the team seeks to elevate the relationship consumers hold with brands to drive long-term brand performance. Simply put, unconstrained ideas create lasting impressions for brands.