Lifelong Crush
Michael Mercado is currently serving as the Director of Operations & IT at Broken Heart Love Affair and Lifelong Crush. Prior to their current roles, Michael held positions such as IT Manager - Canada at MDC GTG, Head of Internal Client Service at Meat & Produce and Veritas Communications, Manager, Systems & Facilities at Age of Majority and Harbinger Communications, and Manager, Systems and Operations at Veritas Communications. Additionally, Michael has experience as a Network Administrator at Integrated Healthcare Communications and as a Network Analyst at Royal Bank of Canada. Michael received their B.A. in Philosophy from the University of the Philippines in 1986 after completing training at trios Training Center in 1997.
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Lifelong Crush
Lifelong Crush is a multi-disciplinary creative agency focused on heightening brand relevancy, impact and effectiveness through diverse work that harnesses a cultural beat. With a passion for results, the team seeks to elevate the relationship consumers hold with brands to drive long-term brand performance. Simply put, unconstrained ideas create lasting impressions for brands.