Rob Cripe

Rob Cripe currently serves as the SVP of Global Spine and Corporate Commercial Operations at LifeNet Health since November 2025. Previously, Rob held the position of Chief Commercial Operations Officer at MicroPort Orthopedics from November 2021 to November 2024. Between July 2016 and November 2021, Rob worked at Integrated Endoscopy, where notable roles included Chief Operating Officer and Chief Commercial Officer, focusing on global commercialization and overall company strategy. Earlier experience includes serving as Chief Marketing Officer/Consultant at Biogennix in 2018, with responsibility for P&L in all commercial activities, and EVP of North American Sales and Global Marketing at Freedom Innovations from December 2012 to June 2016. Rob Cripe holds a Bachelor of Science in Business and a Bachelor of Science in Communications from Grace College & Seminary.