Lori Beaton Riggs

Lori Beaton Riggs serves as the Chief Marketing Officer at Lifepoint Health® since December 2021, overseeing marketing strategies for a national network that includes 60 acute hospitals and over 2,000 providers. Prior to this role, Lori held various senior marketing positions at Kindred Healthcare from September 2010 to December 2021, where responsibilities included enterprise-wide marketing strategy, analytics, and lead generation campaigns yielding a 90:1 ROI. Previous experience also includes marketing management at Norton Healthcare, where Lori focused on oncology and cardiovascular service lines, and early roles at Murray State University and Lourdes Hospital, providing a foundation in communication and marketing. Lori holds a B.S. in Organizational Communication from Murray State University and a Master's in Business Communication from Spalding University.