James Lawrence

James Lawrence has over a decade of experience in the fitness and leisure industry, currently serving as the Managing Director of Lifestyle Fitness since May 2013, where high-quality fitness clubs are operated primarily in partnership with public sector entities. Previous roles at Zorbfooty.com and Score UK included positions from Partner to various commercial roles, demonstrating a strong background in business development and operational management. Earlier experience at Lifestyle Fitness as a Sales Manager further solidified James Lawrence's expertise in sales and customer engagement. Educational qualifications include a BA (Hons) in Economics (Money, Banking & Finance) from the University of the West of England.