Anurag Kaithal is a seasoned business leader with extensive experience in digital commerce and business development. Currently leading digital business efforts at Lifestyle International Pvt Ltd since December 2020, Anurag drives revenue growth and customer experience enhancements. Previously, Anurag held several key positions at Flipkart between June 2013 and November 2020, ultimately serving as Business Head for the watches category, where significant revenue growth and exclusive product launches were achieved. Anurag's early career at Flipkart involved roles as Senior Manager, Manager, and Business Analyst, contributing to substantial market share and operational efficiency in various categories, including watches and musical instruments. Anurag holds a Bachelor of Technology in Mechanical Engineering from the Indian Institute of Technology, Kanpur.