Scott McConnell

Scott McConnell is the Executive Director at Lifeway Research, with over twenty years of experience as a research professional focused on the beliefs, behaviors, needs, and preferences of church leaders and the unchurched. Prior to this role, Scott managed market research and intelligence for LifeWay Christian Resources from 2003 to 2006 and served as a Research and Information Coordinator from 1996 to 2002, offering insights for product development in various ministry areas. Scott's expertise includes custom research projects that have aided ministries and denominations in enhancing their impact, covering topics such as parenting and church effectiveness. They are the author of "Multi-Site Churches: Guidance for the Movement’s Next Generation" and co-author of "The Parent Adventure: Preparing Your Children For a Lifetime With God." Scott holds a BSE in Marketing and Strategic Management from The Wharton School, where they studied from 1989 to 1993.