Lifeway Foods
Lauren Kearney is a seasoned marketing professional with extensive experience in the wellness, hospitality, and fitness industries. Currently serving as Marketing Manager for Lifeway Foods, Inc., since May 2018, Lauren has effectively promoted Lifeway kefir products as a brand ambassador at prominent events like the NYC Fancy Food Show and Food & Wine Festival. In addition, Lauren works as a Freelance Creative Copywriter for Wallfly, developing marketing copy and optimizing brand voice through SEO strategies. Previous roles include Marketing Associate at CloudPay, where Lauren contributed to social campaigns and CRM management, and Marketing Assistant at Veea Inc., focusing on content curation. Lauren's early career included event planning with Party Troope and sales at Gap Inc. and J.Crew. Lauren holds a Bachelor's degree in Marketing & Communication from Southern Connecticut State University.
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Lifeway Foods
The Lifeway Foods story begins in 1986 with kefir, a milk-based cultured drink that is popular in Eastern Europe and is said to be more nutritional than yogurt. That year, Russian immigrant Michael Smolyansky began manufacturing kefir in his basement to bring the taste of his native country to the U.S. After Michael Smolyansky passed away in 2002, his daughter Julie Smolyansky assumed the role of President, while his son Edward Smolyansky assumed the role of Chief Financial Officer and Treasurer. Today, Lifeway is the country’s leading manufacturer of kefir, with multiple flavors and varieties that include lowfat, whole milk and organic versions as well as a children’s line, and a provider of other probiotic natural and organic dairy products for health-conscious consumers.