Lifeway Foods
Matthew M. possesses extensive experience in e-learning and brand ambassador roles, currently serving as E-Learning Manager and previously as E-Learning Specialist at the Arthroscopy Association of North America since January 2019. With a background in sales, marketing, and promotions, Matthew has worked with several organizations, including Lifeway Foods, Inc. since June 2009 and the American Society of Anesthesiologists® from July 2015 to January 2019 as Simulation Education Coordinator. Additional experience includes positions in field marketing at OgilvyAction, blogging for ChicagoNow, and on-air talent at Maverick Media. Matthew holds a Bachelor of Science in Mass Communication/Media Studies from Northern Illinois University, attained in December 2005.
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Lifeway Foods
The Lifeway Foods story begins in 1986 with kefir, a milk-based cultured drink that is popular in Eastern Europe and is said to be more nutritional than yogurt. That year, Russian immigrant Michael Smolyansky began manufacturing kefir in his basement to bring the taste of his native country to the U.S. After Michael Smolyansky passed away in 2002, his daughter Julie Smolyansky assumed the role of President, while his son Edward Smolyansky assumed the role of Chief Financial Officer and Treasurer. Today, Lifeway is the country’s leading manufacturer of kefir, with multiple flavors and varieties that include lowfat, whole milk and organic versions as well as a children’s line, and a provider of other probiotic natural and organic dairy products for health-conscious consumers.