Lucia Choi

Lucia Choi is an accomplished marketing professional with extensive experience in digital marketing, public relations, and brand management. Currently serving as Digital Marketing Manager at LifeX since May 2024, Lucia oversees marketing strategies and leads a team focused on optimizing consumer journeys and maximizing ROI. Previously, as PR & Marketing Manager at Tattoodo, Lucia launched an Email Marketing initiative to enhance brand loyalty and managed external agencies for influencer and PR efforts. With a solid foundation as Marketing Lead at Riverside Natural Foods Ltd., Lucia demonstrated expertise in direct marketing channels and omni-channel brand activation. Early career roles include Marketing Specialist at the Canadian Contemporary School of Art, Visual Merchandiser at Inditex, and Marketing Intern at Kulturen, showcasing a diverse range of skills in marketing strategy, social media, and event promotion. Lucia holds a Bachelor's degree in Marketing from the University of Toronto.