Gidon Novick

Gidon Novick is an accomplished entrepreneur with extensive experience in founding and leading multiple ventures across various sectors. Currently, Gidon serves as the Founder of Circle Senior Living, a boutique senior living brand in South Africa, and Lucid Ventures, a venture capital platform supporting entrepreneurial growth. Additionally, Gidon is a Co-Founder of LIFT Airline, which redefines air travel with a flexible operating model, and Chairman of SA Harvest, addressing food security challenges in the country. Prior roles include Chief Digital Officer at Discovery Limited and CEO of Discovery Vitality, where significant digital strategies and partnerships were developed. Gidon holds an MBA from the Kellogg School of Management and a BCom CA from the University of the Witwatersrand.