Lift Brands
Kevin Yates is an accomplished executive in the wellness and fitness industry, currently serving as CEO EMEA for Lift Brands, a leading global wellness franchise organization with over 2000 clubs. Yates previously founded and led TRIB3, a pioneering boutique fitness concept that emphasizes community and high-intensity workouts. Prior roles include CEO of Be X Fitness Ltd, Director and Investor at 1Rebel, Head of Leisure at 1Life, and significant leadership positions at Esporta Health & Fitness Clubs and Fitness First UK. Kevin Yates' career began in the British Army, illustrating a strong foundation of discipline and adaptability.
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