Lift Brands
Kevin Yates is an accomplished executive in the wellness and fitness industry, currently serving as CEO EMEA for Lift Brands, a leading global wellness franchise organization with over 2000 clubs. Yates previously founded and led TRIB3, a pioneering boutique fitness concept that emphasizes community and high-intensity workouts. Prior roles include CEO of Be X Fitness Ltd, Director and Investor at 1Rebel, Head of Leisure at 1Life, and significant leadership positions at Esporta Health & Fitness Clubs and Fitness First UK. Kevin Yates' career began in the British Army, illustrating a strong foundation of discipline and adaptability.
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Lift Brands
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Lift Brands is a leading innovator in the fitness industry as the parent brand to several fitness franchises and fitness brands worldwide including Snap Fitness, 9Round International Franchise, YogaFit Studios Franchise, and Fitness On Demand. With over 1 million members and 2,000 locations open or scheduled for development and locations in over 26 countries, Lift Brands delivers results through the most rewarding fitness experiences in the world and changes lives daily.