LIFT Sports Management
Layden Williams is a seasoned professional in sports marketing and athlete relations, currently serving as Director of Marketing and Athlete Relations at LIFT Sports Management since February 2023. Williams also holds the position of Course Associate for the Digital Sports Media & Marketing course at Columbia University, co-leading instruction for graduate students. Previous experience includes roles at Wasserman as Manager of Brand Partnerships, where strategic management of client marketing programs for AT&T was emphasized, and at CSM Sport & Entertainment as Manager of Partnership Development, focusing on multicultural marketing and innovative partnership strategies. Williams has a solid academic background with a Master’s in Sports Management from Columbia University and an MBA from Radford University, complemented by extensive experience in auditing and risk management from positions held at Wells Fargo and MetLife.
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LIFT Sports Management
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LIFT Sports Management is a full service athlete representation agency serving clients across all verticals. LIFT, founded in 2020 has quickly become one of the premier industry leading management and representation companies leading clients to maximize opportunities across all facets of their professional careers. LIFT has distinguished itself as a firm with an innovative approach focusing on what today’s modern athlete needs and puts an emphasis on elite and comprehensive client servicing. LIFT keeps its clients ahead of the curve by emphasizing a results driven approach while always keeping attention on detail. LIFT prides itself on serving clients with the highest level of integrity and building best in class team while continuing to be inclusive, diverse, and disruptive.