Noah Croom

Noah Croom is an accomplished legal professional and sports management executive with extensive experience in the sports industry. Currently serving as Senior Vice President Legal Counsel at LIFT Sports Management since March 2021, Croom is also a Founding Board Member at the Sport and Organization Dynamics Institute and an Advisor/Judge at Stadia Ventures. Previously, Croom was the Managing Partner at Beautiful Game Group LLC, focusing on private equity investments in professional sports teams. Additional notable positions include Assistant General Manager for the Minnesota Timberwolves and Vice President & General Counsel for Goodwin Sports Management. Croom's legal career began at Latham & Watkins and included roles with the National Basketball Association and Vancouver Grizzlies. Croom holds a J.D. from the University of Virginia School of Law and a B.A. in Economics from Stanford University.