Christine Longroy

Christine Longroy is a seasoned professional with extensive experience in strategic marketing and account management, currently serving as Senior Director Ecosystem and Director Industry Engagement at LIFT since September 2022. With a rich background at SME since January 2011 as Automotive Industry Lead and Smart Manufacturing Industry Manager, Christine has successfully developed and managed strategies for smart manufacturing events and programs. Previous roles include Principal at i4 Marketing Group, where innovative marketing strategies were crafted, and Marketing Communications Manager at NBS Commercial Interiors, responsible for brand awareness initiatives. Christine also held sales positions at various organizations, including NBS and Workplace Integrators. Educationally, Christine holds a Bachelor of Science degree from Western Michigan University, earned between 1986 and 1990.