Digital Media Spend Optimization & Experimentation Made Easy.
Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel.
 
LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage.

LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success.

LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.



Advertising

Internet

Marketing

LiftLab

LiftLab's headquarters in Oakland, CA, United States

John Wallace

Nitin Kumar

Antoine S.

Tara Brown

Kristin N.

Kristie Piatt

Jacob Duerden

Bala Kandula

Angelo Quagliata

The Leadership Team at LiftLab is responsible for steering the company's strategic direction, driving business development, and overseeing key operational areas, including product innovation, analytics, customer success, and marketing. Comprising senior executives across various functions, this team collaborates to optimize LiftLab's digital media spend solutions, ensuring that clients achieve maximum ROI through data-driven experimentation and performance insights.

Leadership Team

The Customer Success Team at LiftLab ensures that clients maximize their use of our SaaS platform for digital media spend optimization. They work closely with marketers to implement data-driven strategies, provide guidance on using Media Lift Curves, and support rapid experimentation for improved performance. Their goal is to help clients achieve predictable performance advantages by leveraging LiftLab’s innovative solutions, ensuring overall customer satisfaction and retention.

Customer Success Team

The Product and Data Science team at LiftLab drives the development and refinement of the SaaS platform's core features and analytical capabilities. They utilize advanced data science techniques and media experimentation to optimize digital media spend for marketers. The team provides actionable insights and predictive performance analytics, ensuring that marketers can make informed decisions to maximize marginal revenue and profit across various channels.

Product and Data Science

The Business Development team at LiftLab is responsible for expanding the company's market presence and forging strategic partnerships. They identify new business opportunities, establish and maintain relationships with key clients and agencies, and collaborate closely with marketing and product teams to ensure LiftLab's solutions meet market needs. This team drives revenue growth by attracting new clients and developing long-term partnerships that leverage LiftLab's advanced media spend optimization platform.

LiftLab

Org chart

Teams

Leadership Team

Customer Success Team

Product and Data Science

Business Development

Offices

LiftLab

Org chart

Teams

Leadership Team

Customer Success Team

Product and Data Science

Business Development

Offices

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