DU

Deanna Nguyen Ulrich

Senior Manager, Creative Strategy, Americas at Liftoff

Deanna Nguyen Ulrich has a diverse work experience in the creative industry. In their most recent role at Liftoff Mobile, they held the position of Senior Manager, Creative Strategy, Americas, starting in October 2022. Prior to this, they served as Manager, Creative from April 2021 to October 2022 and as Team Lead, Ad Creative from January 2019 to April 2021. In these roles, Deanna managed teams, collaborated with engineers and product managers, and contributed to product strategy, design, and rollouts. Deanna Nguyen also led the Product Task Force and conducted A/B tests to optimize creative performance. Deanna previously worked as an Ad Creative Producer at Liftoff Mobile from February 2016 to December 2018. Before joining Liftoff Mobile, they worked as a Designer at NextRoll, Inc. from October 2014 to February 2016. Prior to that, Deanna worked as a Freelance Graphic Designer in the Washington D.C. and Richmond, Virginia areas from January 2013 to September 2014. Deanna Nguyen began their career as a Graphic Designer and Screen Printer at Haberdash from October 2011 to August 2012.

Deanna Nguyen Ulrich pursued their education in Mass Communications with a concentration in Creative Advertising. From 2009 to 2013, they attended Virginia Commonwealth University, earning a Bachelor of Science (BS) degree in the mentioned field of study.

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