MH

Matt Hawes

Principal, Business Intelligence at Liftoff

Matt Hawes has a diverse work experience spanning different industries and roles.

Matt holds the current position of Principal, Business Intelligence at Liftoff Mobile since October 2021. Prior to this role, they served as a Senior Business Intelligence Manager at the same company from July 2019 to October 2021. In their previous role as a Business Intelligence Manager from December 2016 to July 2019, they were responsible for building effective data visualizations and management reporting dashboards using various tools like SQL, R, Python, Amazon Athena, and Tableau. Matt also provided analytic support to internal and external teams and worked on executing a strategic plan for Liftoff's BI growth.

Before joining Liftoff Mobile, Matt worked as an Advertising Operations Manager at Liftoff Mobile from April 2015 to December 2016. In this role, they launched and managed campaigns and analyzed campaign data to improve performance.

Prior to Liftoff Mobile, they gained experience as an Operations Analyst at mobeam inc. from July 2014 to April 2015. Matt also worked as a Fund Accountant at Brown Brothers Harriman for a brief period from August 2013 to October 2013.

Matt's earlier work experiences include roles such as an Acquisition Analyst/Team Leader at IndustryPro from October 2012 to April 2013 and a Team Leader at Lucidchart from August 2012 to December 2012.

Matt'scareer started with a Real Estate Analyst position at HN Capital from June 2012 to August 2012, where they built models and initiated financial incentive programs. Matt also gained experience in customer service, sales lead generation, and deal analysis as an Incubation Team Member at Sandbox Industries from May 2011 to August 2011.

Additionally, Matt has coaching experience as a Lacrosse Assistant Coach and Offensive Coordinator at Rocky Mountain High School from May 2008 to August 2010.

Matt Hawes obtained a Master's degree in Business Analytics from The Ohio State University Fisher College of Business in the years 2018-2019. Prior to that, Matt Hawes completed their Bachelor of Science (BS) in Economics from Brigham Young University and received a High School Diploma from Western Reserve Academy. In addition to their formal education, Matt Hawes has obtained various certifications, such as "Ask Questions to Make Data-Driven Decisions" and "Foundations: Data, Data, Everywhere" from Google in January 2022. Matt also completed certifications like "The Data Science of Sports Management, with Barton Poulson" from LinkedIn in April 2020, and "Introduction to Trading, Machine Learning & GCP" from Coursera in December 2019. Additionally, Matt Hawes has completed multiple certifications related to data analysis and visualization from DataCamp, including "Introduction to Machine Learning," "Machine Learning in the Tidyverse," "Building Dashboards with flexdashboard," "Building Dashboards with shinydashboard," "Cluster Analysis in R," "Correlation and Regression," "Data Visualization with ggplot2 (Part 1)," "Data Visualization with ggplot2 (Part 2)," "Interactive Maps with leaflet in R," "Machine Learning Toolbox," "Sentiment Analysis in R," "Sentiment Analysis in R: The Tidy Way," "Visualization Best Practices in R," "Working with Geospatial Data in R," "Categorical Data in the Tidyverse," and "Cleaning Data in R" between January and November 2019.

Links

Timeline

  • Principal, Business Intelligence

    October, 2021 - present

  • Senior Business Intelligence Manager

    July, 2019

  • Business Intelligence Manager

    December, 2016

  • Advertising Operations Manager

    April, 2015