Rodrigo Villaseñor

Rodrigo Villaseñor's work experience begins in 2008 as a Marketing and Sales Executive at Traveo, where they successfully implemented a commercial strategy resulting in a 53% increase in sales. Rodrigo also demonstrated strong leadership skills by coordinating logistics and managing a team to enhance customer satisfaction.

In 2011, Rodrigo joined Editorial Televisa as an Executive of Marketing and Public Relations. Rodrigo was responsible for organizing promotions, activities, and events for over 60 magazines, generating annual profits exceeding 60 million pesos. Through effective campaign coordination and collaborations with strategic allies and media outlets, they increased brand exposure by 37%.

Moving forward, Rodrigo worked at the Commission Nacional Bancaria y de Valores from 2013 to 2017. In their role as Director of Internal Communication, they led a team in planning and producing content for various communication platforms, resulting in a 40% increase in active communication with employees. Rodrigo also formulated an internal communication strategy in collaboration with senior executives to ensure consistency across departments. As Director of Strategic Planning, Rodrigo achieved a 93% fulfillment of institutional objectives within the established timeframe. Rodrigo successfully reviewed project P&L statements, implemented efficient schemes, and decreased execution times by 45% through close monitoring and collaboration with different departments.

From 2018 to 2020, Rodrigo held the position of Director of Marketing and Business Development at PEARSON RESEARCH MÉXICO. Rodrigo played a crucial role in creating and managing the Marketing and Commercial Department, resulting in a 35% sales increase by implementing budgetary controls and a commission system. Furthermore, they redesigned the service portfolio, integrating various research techniques and areas to provide optimal solutions, leading to a 43% profit increase. Rodrigo also spearheaded the development and implementation of digital tools, including a new digital platform that generated a 120% increase in prospect generation across different segments.

In 2020, Rodrigo became the Commercial and Marketing Director at Freelan Marketing. Rodrigo collaborated with the management team to define and execute the group's commercial strategy, generating business opportunities over 100 million pesos within a year. Rodrigo also developed marketing plans and campaigns to achieve quarterly commercial goals, resulting in a 38% increase in received leads. Additionally, Rodrigo actively participated in high-level commercial negotiations, strengthening relationships with key clients and increasing the average lifetime value by more than 35%.

Currently, Rodrigo Villaseñor is the Head of Mexico at LIFULL Connect, a role they started in May 2022. Rodrigo leads a sales team of over 20 individuals and designs special marketing programs based on sales objectives and the current real estate market situation. Under their leadership, the team consistently exceeds monthly sales goals by more than 35%. Rodrigo optimized operational and administrative procedures related to renewals, leading to a 50% reduction in customer loss on a monthly basis. Rodrigo successfully set pricing lists, discount percentages, and sales promotion budgets, resulting in a remarkable 180% increase in sales within less than a year.

Rodrigo Villaseñor obtained a Master's in Business Administration (MBA) with a specialization in Executive MBA from Universitat de Barcelona in the years 2017-2018. Prior to that, from 2009 to 2012, they attended Universidad Anáhuac where they completed a Bachelor's degree in Marketing. Rodrigo also obtained an Entrepreneurship Diploma during the same period at Universidad Anáhuac. In terms of additional certifications, Rodrigo Villaseñor obtained the Frictionless Sales certification from HubSpot in July 2020. Rodrigo also acquired certifications in Email Marketing and Inbound from HubSpot in June 2020 and May 2020 respectively.