Lightbeam
Andrew Mer has extensive work experience in various industries. Andrew is the Founder and a Producer at Big Fuss since 2002, where they have worked on notable projects such as "The Remix: Hip Hop X Fashion" and "Depraved." Andrew is also a Co-Founder of Lightbeam, a social enterprise start-up that focuses on storytelling for inspiration and connection. At SnagFilms, Andrew served as the Senior VP of Acquisitions and Content Partnerships, playing a crucial role in the conceptualization and launch of the groundbreaking free streaming documentary platform. Andrew was also the Head of Acquisitions at AOL TrueStories, where they contributed to the initial slate of titles and content partnerships. Additionally, Andrew worked as the Head of Development at Elixir Films, overseeing the discovery of talent and the development of feature films and TV series. Prior to that, they gained experience as a Fine Arts Insurance Broker at Acadia Risk Management and Fine Arts Risk Management, managing client relationships and major claims handling. Overall, Andrew brings a wealth of expertise and success in the entertainment, media, and insurance industries.
Andrew Mer's education history includes a Bachelor's Degree in Political Science from Northwestern University. Andrew also attended Phillips Academy, Andover for high school. Additionally, they attained a Juris Doctor (J.D.) degree from the University of Iowa College of Law.
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Lightbeam
Lightbeam is multi-channel platform for premium content that serves avalues-driven economy by celebrating humanity at its bestLightbeam is a content studio and streaming service solely focused on empathy-sparking programming that boosts mental wellness and inspire us to be better people. With today’s toxic media hurting us all, our companypurpose is to harness the power of storytelling to help heal, not harm. We serve a values-aligned economy where consumers increasingly back brands that share their values. With so many of us suffering from the adverse effects of negative media (anxiety, depression, insomnia, etc.), consumers are seeking out positive media but, while there are many family-friendly or faith-based options, no home for “Sundance-quality” uplifting content exists.Lightbeam’s audience comes to us to reboot their faith in humanity: we appeal to “conscious consumers,” the very demo that brands have a hard time connecting with. Lightbeam helps brand create purposeful content and distribute it “authentically” to these coveted mindful consumers. Lightbeam taps an exploding free streaming industry: in 2022 AVOD is growing faster than SVOD (29% versus 21%, Comscore), and we are also trailblazing with Web3. Lightbeam is powered by a hybrid business model: branded video-on-demand (BVOD) and tokenized video-on-demand (TVOD). With BVOD, brands no longer disrupt the entertainment they become it, and with TVOD, viewers binge-to-impactTM special assets, privileges and experiences.