Lightbeam
Parker Williams has a diverse work experience spanning multiple industries. In 2003, they began their career as a Senior Account Executive at Wasserman Media Group. Parker then moved on to become the VP of Business Development and Entertainment at Leverage Agency in 2004. In 2006, they joined Communications Corporation of America (ComCorp Productions) as a Creator, Producer, and Director, where they built and distributed a highly syndicated motorsports television program. In 2012, Parker founded Wheelhouse Media and served as CEO, successfully expanding the company to multiple markets and cultivating a range of clients. From 2016 to 2019, they were a Trustee at the Wheelhouse Foundation. In 2019, they founded their own company, hi there partner, where they served as Founder and Chief Executive. Parker's most recent roles include Consulting Editor at The Principal Post, where they led client projects and oversaw written copy, and their current position as Chief Executive Officer of Lightbeam, a storytelling venture focused on inspirational and positive content.
Parker Williams attended the University of North Carolina Wilmington from 1998 to 2002. They earned a Bachelor of Science degree in Political Science with a minor in Film Studies. No additional information about their field of study is provided.
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Lightbeam
Lightbeam is multi-channel platform for premium content that serves avalues-driven economy by celebrating humanity at its bestLightbeam is a content studio and streaming service solely focused on empathy-sparking programming that boosts mental wellness and inspire us to be better people. With today’s toxic media hurting us all, our companypurpose is to harness the power of storytelling to help heal, not harm. We serve a values-aligned economy where consumers increasingly back brands that share their values. With so many of us suffering from the adverse effects of negative media (anxiety, depression, insomnia, etc.), consumers are seeking out positive media but, while there are many family-friendly or faith-based options, no home for “Sundance-quality” uplifting content exists.Lightbeam’s audience comes to us to reboot their faith in humanity: we appeal to “conscious consumers,” the very demo that brands have a hard time connecting with. Lightbeam helps brand create purposeful content and distribute it “authentically” to these coveted mindful consumers. Lightbeam taps an exploding free streaming industry: in 2022 AVOD is growing faster than SVOD (29% versus 21%, Comscore), and we are also trailblazing with Web3. Lightbeam is powered by a hybrid business model: branded video-on-demand (BVOD) and tokenized video-on-demand (TVOD). With BVOD, brands no longer disrupt the entertainment they become it, and with TVOD, viewers binge-to-impactTM special assets, privileges and experiences.