Lighthouse Credit Union
Alizey Zafar is an experienced design and process optimization professional currently serving as an Experience Designer at Lighthouse Credit Union since July 2023. Previously, Alizey held various roles at HBL - Habib Bank Limited from June 2019 to November 2022, including Senior Manager and Manager of Process Optimization, where responsibilities included evaluating customer journeys, leading automation projects, and improving operational efficiencies. With a strong foundation in media planning from Mindshare and creative consultancy experience from Helium Pvt. Ltd., Alizey possesses a comprehensive skill set in customer experience and design thinking. Alizey holds an MDES in Innovation and Creativity from the University of the Arts London, a Professional UX Diploma from the UX Design Institute, and a BA in Design from Indus Valley School of Art and Architecture.
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