Roger Hurni

Managing Partner, Chief Behavior Strategist at LighthousePE

Roger Hurni has a diverse work experience spanning various roles and industries. Roger started their career as an Art Director at McCann Erickson from 1991 to 1993, followed by a freelance role as an Art Director from 1993 to 1998. From 1996 to 1998, they worked as an Associate Creative Director at RIESTER. In 1998, they joined Off Madison Ave as a Managing Partner and Chief Creative Officer, where they focused on brand development and implementation, creative strategy, and behavior design. This role allowed him to optimize human behavior variables and create compelling solutions. In 2004, they became a Board Member and Partner at Worldcom Public Relations Group, and in 2018, they took on the additional role of Global Chair until 2021. Hurni also served as a Forbes Agency Council Contributor & Expert Panalist from 2020. In 2015, they became the Managing Partner and Chief Behavior Strategist at LighthousePE, a mobile marketing platform-as-a-service software. Roger continues to serve on various boards, such as the Arizona State University - Walter Cronkite School of Journalism and Mass Communication as a Board Member since 2022 and the Florida International University as a Business Board Member starting in 2022. Overall, Hurni's work experience showcases their expertise in creative strategy, behavior design, and leadership roles within the marketing and public relations industry.

Roger Hurni does not have any recorded education history.

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  • Managing Partner, Chief Behavior Strategist

    January, 2015 - present

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