Shelby Librach

Shelby Librach is an experienced eCommerce and merchandising professional with a diverse background in sales and merchandise planning. Currently serving as Ecommerce Manager at Lighting Connection since March 2021, Shelby previously held roles at BIOWORLD MERCHANDISING, where over $10M in sales were generated, and Third String Productions, where coordination of merchandise distribution and festival management was a key responsibility. With a Bachelor of Science in Merchandising from the University of North Texas, Shelby has demonstrated expertise in implementing eCommerce strategies, managing online assortments, and leading teams across various companies, including Urban Outfitters and Pacific Sunwear.