Natascha Ouwerx is an accomplished professional with extensive experience in product management and analysis. Currently serving as the Product Conversion Optimization Manager at Lightricks since May 2025, Natascha previously held the position of Product Manager at IL MAKIAGE from March 2023 to February 2024 and at Similarweb from April 2021 to April 2023. Natascha also worked as a Product Analyst at ba&sh and served in roles including Account Executive at Similarweb and Associate Project Manager at Maxwell Jacobs. Natascha began a career in software development at ENROUTE and possesses a Bachelor's degree in Business and Finance from IDC Herzliya alongside an Executive MBA from the same institution. Additional education includes coding training from Israel Tech Challenge.
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